Upload Files - Anchored MaxDiff

Upload Data Files

Upload your Qualtrics MaxDiff export files. You'll need:

Individual Utilities CSV - Contains ResponseId and utility scores for each item
Respondent Data CSV - Full survey responses with demographic and segmentation variables

Anchoring Method

Qualtrics Anchored Feature

Uses the 'Anchored Feature' column from Qualtrics Individual Utilities export (dual-response "all/some/none" anchoring)

External Anchor Question

Uses a separate survey question (e.g., "Select concepts you find appealing") to establish the anchor threshold

Utilities CSV must include 'Anchored Feature' column from Qualtrics export.

Individual Utilities CSV

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Respondent Data CSV

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